Commercial radio is a very popular means of broadcasting in today’s society. There are many commercial radio stations and the stations are very advanced, for example listening online to such stations requires the audience to input their location to give them a better connection, and to also play specific music.

The purpose of commercial radio is to advertise and play music from upcoming artists. Commercial radio also informs the audience of relevant news and weather stories and topics of interest. There are two different forms of commercial radio: mainstream stations and independent/local stations. One very popular mainstream station is Captial FM. The broadcasting of mainstream stations are very focused around topical artists and they play certain songs very frequently. Another aspect to mainstream stations is that the artists that have their music played have to pay a certain amount of money to constantly have their song featured. Commercial radio provides the presenters an opportunity to grow within the radio industry itself.

On the other hand, there are independent/local radio stations. These stations are very topical to the area and the news broadcasted will be focused on said area. These stations play upcoming artists from the area they are based in, allowing them a chance to gain more fans. Local radio stations lack the money and opportunity that commercial ones have, though they do provide the local artists with opportunities to grow. Being part of a local radio station is a good step into the radio broadcasting industry.

In conclusion, commercial radios are a form of advertising not only music but news, events, and brands. They are listened to worldwide, and they have many people tuning in. They normally only play a certain a genre of music and they circulate certain songs. They’re are very active in the music community, having segments like the Big Top 40 and they also partner with industrial companies.

Analytical Approaches

Genre Analysis - Analysing the reasoning behind the films genre and who it is targeted towards and what makes that film specific to that genre.

an example of this would be the film 'A Quiet Place' the audience can identify this as a horror film due to its dark and eerie aesthetic. The films rating can also be an indicator of its genre as most Horror films will have the certificate of 12 or above.

Content Analysis - Analysing the overall message of the film and what the director is trying to put across.

Narrative Analysis - Analysing the main plot of the film and exploring the meaning behind its content and themes.

Fan Study - fans who are heavily engaged with the film/franchise.

Reception Study - an audience that is actively engaged and can define what the purpose of the film is.